Promotion of your firm’s brand can be done more effectively with the help of Google ADS. It helps you to highlight certain elements of your business while also keeping in mind the budget set by you.
Next, we will outline the operation of the Google advertising system and also demonstrate the gains from investing in it as a means of enhancing the online visibility of your brand and expanding your sales volumes.
Comprehending the functioning of Google ADS
It is very common to come across ads in different formats when browsing the internet. When a user goes to the Google ADS system and types in their inquiry, your firm’s ads will show up if they are in line with the products offered by your company.
These Google ads are distributed across the web with the help of smart technology. “With Google ADS, you aim at customers when they are most likely to be interested in making a purchase,” said the internet giant.
A Google ad is easy to create; you only need a Google ADS account and an account on the Google ADS platform, then follow three steps.
- Define your goal: attract more visitors to your website, generate more calls to your phone number or receive more visits to your physical store?
- Select the geographic area: How far away is the audience you want to reach from your business?
- Set your budget.
Types of ads in Google ADS
Google ads, according to the platform itself, can be displayed in several different ways. The four most popular are:
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Search Network Campaign
This can be considered one of the most efficient ways to reach users who are looking for a product or service.
Here, your ad will appear on the traditional Google search pages, accompanied by a written caption Ad , which indicates the financial investment in promoting certain content.
One of the main advantages is that you will only pay when someone clicks on your link.
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Display Network Campaign
Known for its gigantic reach of 90% of internet users around the planet, the Google Display Network includes the display of advertisements on websites, blogs, applications and news portals.
You can use:
- Banners (websites and applications);
- Texts;
- Gmail.
Banners are static images , animations, or any other custom layout you desire. They are distributed throughout a given website or application that the user is using.
The texts follow a similar pattern to the previous one , but they are similar to text boxes and contain some information and a link that will take the user to your website.
In Gmail , the user will receive your sponsored content in their message inbox and this can be considered a more subtle way to boost your brand’s content.
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Video Campaign (YouTube)
Most likely, if you access videos on YouTube, you have already noticed that on some occasions video ads are shown.
With more than 1 billion users on the platform, video campaigns have become an important and profitable space for promoting a variety of brands.
An advantage of this Google ad format is that the advertiser only pays if the user interacts with the content or watches the ad until the end, without skipping this step.
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Shopping Campaign
Here, the advertiser finds a virtual space to promote their brand’s products or services.
Paying simplest if the user clicks on the link for your internet site or a particular product, this is an powerful manner to offer extra visibility on your logo and increase your earnings.
Regardless of the layout you select to put it up for sale on the Google Ads platform, it will likely be very vital to define the priorities and dreams you want to gain to your emblem.
The importance of ranking in Google ADS
Now that you understand that Google Ads offer a variety of possibilities for promoting your brand, you need to understand that Google ADS operates similarly to an auction, with one important caveat: the highest bidder does not always win!
The platform combines quality elements and evaluates your ad, giving it a score from 1 to 10. Then, your ad is ranked in AD Rank.
AD Rank is calculated by Quality Score (QS) x Bid (maximum Cost per Click) and means that it is not the largest financial investment that will ensure that your ad reaches the best positions.
IQ is calculated based on Click Through Rate (CTR), relevance and landing page.
Finally, your Google ad in 5 steps
You’ve already understood the importance and relevance of advertising on Google ADS, right? So, it’s time for you to learn about the process of setting up and running your ad on this platform.
It works in five steps, which are detailed below, and are in accordance with the guidelines on the Google ADS website.
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Select the objective
Considered the first step, here you will define what goals you want to achieve with Google ADS.
Do you need customers to name your touch quantity? Do you need them to go to your physical shop? Or do you need to pressure site visitors on your website?
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Decide where to advertise
With Google Ads, your brand will reach potential customers in different geographic locations.
This step is used to define whether you want a more local reach (close to your business) or a more global reach (in other cities, states or even countries).
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Create your message
Here, you need to put your creativity to work. As we said earlier in this article, it is not enough to invest large amounts of money in your ad for it to reach a lot of people.
The quality and way you advertise your product or service are taken into account by the Google ADS platform.
Choose good text, a quality image or a well-produced video to attract your audience.
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Set your budget limit
The advantage of this important step is that the advertiser can have a projection of the result – a kind of simulation – that he will achieve taking into account the investment made.
You decide how much you want to spend, and throughout the ad run, you can pause the campaign and make changes.
At this stage, you receive tips from Google on how much to invest taking into account the competition.
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Post your ads
The advantage of advertising with Google ADS is that your product or service can be advertised across Google’s entire network of partner sites.
