Through the enormous technological development that we are witnessing today, marketing automation ends up being an important alternative for several businesses.
To get closer to consumers, companies are turning to solutions that facilitate this process, which makes automation tools a reality in this and other situations.
One thing is certain: digital marketing is here to stay . Among the possibilities it offers, automation tools are something that are increasingly being used. For example, although sending marketing emails may seem complicated, this process can be made easier by an automation tool . After all, sending these emails manually is extremely unfeasible, isn’t it?
Knowing that there are a huge range of alternatives available available on the market, we have indexed a number of the most used ones so you can better apprehend the particularities of each one, that is, their blessings and disadvantages.
If that is precisely what you need to test out, hold reading this newsletter till the stop. In addition to their features, we can explain in more element the importance of making an investment in these gear for businesses in all segments.
Why should I invest in marketing automation tools?
Firstly, and contrary to what a lot of people think, automating certain tasks goes much further than just email marketing. Thanks to technology, many repetitive processes can be carried out in a practical and quick manner.
This sort of technology relates to all businesses such as small and medium companies as well as large companies. There are no barriers to a business’s size or its market niche, marketing is a force to be reckoned with across every sphere in society and quite often leaves unsupported brands out in the cold.
In this way, marketing automation is important because it: helps improve business engagement, assists in capturing and nurturing leads , improves the company’s communication with consumers, reduces the sales cycle , helps reduce costs to acquire new customers.
In other words, there are several benefits, right? With these tools, productivity is optimized in a unique way.
But with so many options on the market, it can be difficult to make a decision about which tool to use. That’s exactly what you’re going to see now, the characteristics and particularities of each one. Let’s go!
What are the main marketing automation tools?
Since there are a large number of tools on the market, we have created a list of the 7 main ones. If you want to find out which one best fits your business model, simply analyze the attributes:
#01. RD Station
RD Station is a very intuitive national platform. When it comes to marketing automation, it is one of the best rated in the US market.
Using the Saas service model , through the tool it is possible to schedule and send emails, feed nutrition flows, create landing pages , schedule posts on social networks and analyze leads .
As you can see, it can bring together a series of attributes in just one place. All of these attributes are important for saving the team time, as well as helping companies to be more productive.
In addition to all this, RD Station also offers free educational resources such as ebooks, courses and monitoring models.
#02. Active Campaign
Active Campaign is also very intuitive and offers a very attractive interface, making it widely used by people who are not very familiar with automation platforms. Its goal is to make the user experience easier.
Its main differentiator is its geographic marketing strategies , which allow you to identify where the lead is when accessing email marketing. In addition, its support service is very complete.
#03. HubSpot
HubSpot is one of the best-known platforms. It is also one of the most widely used, and the tool is able to constantly update its features.
It is quite complete, facilitating the management of leads and distribution of content on social networks and email marketing . But that’s not all, through it you can have access to detailed analysis of metrics .
Should you wish to run your blog, website, email, ads, and marketing campaigns on a single platform, HubSpot could be the one for you.
#04. MailChimp
This platform is more inclined towards making the best use of email marketing. If you are looking for a solution that concentrates more on sending emails, then MailChimp could be one such option.
This definitely offers a lot of help in extending contact segmentation events to the consumers at the right time, which is very crucial. For instance, if one of your consumers is about to leave your store without finishing a purchase, you can remind him or her later to go back and buy what they left in the shopping cart.
In addition to these attributes, MailChimp is also used to create ads on Instagram , Facebook and Google in a practical way.
#05. LAHAR
LAHAR is another tool that has managed to stand out by constantly investing in new features.
With it, you can schedule email blasts, edit landing pages , send SMS marketing , and much more. Its support is also very complete, with a team that assists in the processes of implementing and applying digital marketing strategies .
#06. SharpSpring
WIth help of this tool, you can measure online and offline campaigns, identify when there is cart abandonment in online stores, create personas, and so on . Another positive point is the possibility of integration with Google Adwords .
#07. Customer.io
Using the Saas email and marketing automation system, Customer.io is another widely known and used platform.
With Customer.io, you can pre-program the sending of emails, push notifications and SMS messages, making the company’s relationship with leads and customers much more practical and closer.
Conclusion
As you can see, the market is full of different marketing automation tools. With so many options available, it is up to you to understand your company’s needs and find the best alternative.
The purpose of these tools is to facilitate some processes that can be automated in a simple way, saving time for the professionals involved. With digital transformation, marketing automation has become a highly sought-after alternative, being sought after by companies all over the world.
In addition to being highly sought after, platforms can become indispensable in various business environments . As you can imagine, marketing ends up being one of the decisive factors for the consolidation of brands in an increasingly competitive market.
